The market value process : bridging customer and shareholder value /
Saved in:
| Author / Creator: | Cleland, Alan S., 1939- |
|---|---|
| Edition: | 1st ed. |
| Imprint: | San Francisco : Jossey-Bass, c1996. |
| Description: | xxv, 244 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | The Jossey-Bass business & management series Jossey-Bass business & management series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4239514 |
Table of Contents:
- Preface
- The Authors
- Part One. Introduction and Principles
- 1. Using the Market Value Process
- 2. Learning the Principles
- Part Two. The Diagnosis
- 3. Winning Customers with Creative Market Definition
- 4. Using Scenarios to Envision Market Evolution
- 5. Will the Market Reward Your Investment?
- 6. Delivering Quality Through Product and Non-product Benefits
- 7. Pricing to Please Customers and Shareholders
- 8. Managing Internal Costs
- Part Three. The Bridge
- 9. Building Profitable Precision Strategies
- Part Four. The Payoff
- 10. Mapping Poststrategy Customer Value
- 11. Envisioning Revenue Growth
- 12. Mapping Shareholder Value
- 13. Selecting Strategies, Setting Objectives, and Allocating Resources
- 14. Implementing Presicion Strategies
- AppAndix: An Overview of a Precision Strategy
- Glossary
- Notes
- Index
