Review by Booklist Review
Dudik, a former consultant for McKinsey and Company, now heads his own Oregon-based firm specializing in strategic planning. He likens business strategy to scientific hypothesis. Relying on the arguments of scientific philosopher Karl Popper, Dudik argues that strategy must be verifiable and falsifiable. In other words, a strategic statement must be so specific as to identify what events might occur to disprove it; vague generalities make ineffective strategies. Drawing examples from military history, Dudik identifies common and important elements that make up great strategies. He warns that we must move past the "desperately obsolete" sustainable competitive advantage strategy model to that of "opportunity creation and exploitation." Dudik also shows that culture can be a drag on the success of a strategy, and, again drawing from history and psychology, he offers methods for reshaping culture. He concludes with a list of 81 "do's and don'ts on the road to a great corporate strategy." --David Rouse
From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Booklist Review
