Annals of Astoria : the headquarters log of the Pacific Fur Company on the Columbia River, 1811-1813 /
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| Imprint: | New York : Fordham University Press, 1999. |
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| Description: | xxx, 256 p. : ill., maps ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4272578 |
| Summary: | Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis. |
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| Physical Description: | xxx, 256 p. : ill., maps ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. [239]-244) and index. |
| ISBN: | 0823217833 0823217639 |
