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4306829 |
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ICU |
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20030530135000.0 |
| 008 |
990122s2000 ctua b 001 0 eng |
| 010 |
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|a 99013713
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| 020 |
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|a 1567203035 (alk. paper)
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| 035 |
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|a 99013713
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| 040 |
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|a DLC
|c DLC
|d NhCcYBP
|d OrLoB-B
|d OCoLC
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| 042 |
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|a pcc
|
| 050 |
0 |
0 |
|a HF5415.1265
|b .S735 2000
|
| 082 |
0 |
0 |
|a 658.8/00285/4678
|2 21
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| 100 |
1 |
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|a Steinbock, Dan.
|0 http://id.loc.gov/authorities/names/n80059154
|1 http://viaf.org/viaf/1309009
|
| 245 |
1 |
4 |
|a The birth of Internet marketing communications /
|c Dan Steinbock.
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| 260 |
|
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|a Westport, Conn. :
|b Quorum,
|c 2000.
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| 300 |
|
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|a xvi, 308 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g 1.
|t Prologue: The Crisis Speech --
|g 2.
|t The First Years: From Home Pages to Websites and Portals.
|t From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels.
|t The Eclipse of Mass Marketing.
|t Browsers, Home Pages, and Websites --
|g 3.
|t Relationship Marketing and Business-to-Business Marketing.
|t Technology Marketing: Ideas and Campaigns.
|t From Relationship Marketing to Real Time.
|t The Internet, Intranets, and Marketing Channels --
|g 4.
|t Consumer Marketing on the Web.
|t The Promise of Interactive Marketing.
|t Direct Response and One-to-One Marketing.
|t The Story of Zima: From Home Pages to Websites.
|t The Story of Banner Advertising: Banners, Direct, and Standardization.
|t Mass Marketers Launch Websites --
|g 5.
|t Ad Banners and Online Communities.
|t Problems of Online Branding.
|t Online and Offline Advertising.
|t Broadcast Hybrids.
|t Online Access and Community Providers.
|t Toward Ad Networks --
|g 6.
|t World Wide Web - Global Marketing and Global Marketers.
|t Toward Global Markets.
|t Epilogue: "The War for Eyeballs"
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| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh2005004726
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| 650 |
|
0 |
|a Communication in marketing.
|0 http://id.loc.gov/authorities/subjects/sh85029077
|
| 650 |
|
0 |
|a World Wide Web.
|0 http://id.loc.gov/authorities/subjects/sh95000541
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| 650 |
|
0 |
|a Internet.
|0 http://id.loc.gov/authorities/subjects/sh92002816
|
| 650 |
|
7 |
|a Communication in marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00870196
|
| 650 |
|
7 |
|a Internet.
|2 fast
|0 http://id.worldcat.org/fast/fst00977184
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00977272
|
| 650 |
|
7 |
|a World Wide Web.
|2 fast
|0 http://id.worldcat.org/fast/fst01181326
|
| 901 |
|
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|a ToCBNA
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| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)40698575
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 59c34fa9-542a-545e-b3ba-64b171dcd61b
|s 38cb63f9-d2e2-56b7-b287-64901b0396df
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.1265 .S735 2000
|l JRL
|c JRL-Gen
|i 6376508
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.1265 .S735 2000
|l JRL
|c JRL-Gen
|b 56209159
|i 6888990
|
