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|2 21
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|a New-product diffusion models /
|c edited by Vijay Mahajan, Eitan Muller, Yoram Wind.
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| 260 |
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|a Boston :
|b Kluwer Academic,
|c c2000.
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| 300 |
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|a xi, 355 p. :
|b ill. ;
|c 25 cm. +
|e 1 computer disk (3 1/2 in.).
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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|a unmediated
|b n
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|a International series in quantitative marketing
|v 11
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| 500 |
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|a Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|g 1.
|t New-Product Diffusion Models: From Theory to Practice /
|r Vijay Mahajan, Eitan Muller and Yoram Wind --
|g 2.
|t Firm Strategy and Speed of Diffusion /
|r Sabine Kuester, Hubert Gatignon and Thomas S. Robertson --
|g 3.
|t Multimarket and Global Diffusion /
|r Marnik G. Dekimpe, Philip M. Parker and Miklos Sarvary --
|g 4.
|t Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities /
|r Arvind Rangaswamy and Sunil Gupta --
|g 5.
|t Modeling the Marketing-Mix Influence in New-Product Diffusion /
|r Frank M. Bass, Dipak Jain and Trichy Krishnan --
|g 6.
|t Diffusion Models with Replacement and Multiple Purchases /
|r Brian T. Ratchford, Siva K. Balasubramanian and Wagner A. Kamakura --
|g 7.
|t Growth Models for Multiproduct Interactions: Current Status and New Directions /
|r Barry L. Bayus, Namwoon Kim and Allan D. Shocker --
|g 8.
|t Dynamic Models Incorporating Competition /
|r Rabikar Chatterjee, Jehoshua Eliashberg and Vithala Rao --
|g 9.
|t Disaggregate-Level Diffusion Models /
|r John H. Roberts and James M. Lattin --
|g 10.
|t Operations Planning in the Presence of Innovation Diffusion Dynamics /
|r Morris A. Cohen, Teck H. Ho and Hirofumi Matsuo --
|g 11.
|t Estimation Techniques for Macro Diffusion Models /
|r William P. Putsis, Jr. and V. Srinivasan --
|g 12.
|t Diffusion Models: Managerial Applications and Software /
|r Gary L. Lilien, Arvind Rangaswamy and Christophe van den Bulte --
|g Appendix A.
|t Software Tutorial for the (Generalized) Bass Model --
|g Appendix B.
|t Zenith High-Definition Television (HDTV) Case --
|g Appendix C.
|t How we Obtained the Estimates in Tables 12.1 and 12.2.
|
| 538 |
|
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|a System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher.
|
| 650 |
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|a New products
|x Mathematical models
|v Congresses.
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| 650 |
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0 |
|a Product management
|x Mathematical models
|v Congresses.
|
| 650 |
|
7 |
|a New products
|x Mathematical models.
|2 fast
|0 http://id.worldcat.org/fast/fst01036909
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| 650 |
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|a Product management
|x Mathematical models.
|2 fast
|0 http://id.worldcat.org/fast/fst01078233
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|a Conference papers and proceedings.
|2 fast
|0 http://id.worldcat.org/fast/fst01423772
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| 700 |
1 |
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|a Mahajan, Vijay.
|0 http://id.loc.gov/authorities/names/n78068263
|1 http://viaf.org/viaf/88575160
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| 700 |
1 |
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|a Muller, Eitan.
|0 http://id.loc.gov/authorities/names/n00084717
|1 http://viaf.org/viaf/40607753
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| 700 |
1 |
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|a Wind, Yoram.
|0 http://id.loc.gov/authorities/names/n50015798
|1 http://viaf.org/viaf/274505898
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|t Library of Congress classification
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