New-product diffusion models /

Saved in:
Bibliographic Details
Imprint:Boston : Kluwer Academic, c2000.
Description:xi, 355 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.).
Language:English
Series:International series in quantitative marketing 11
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4361294
Hidden Bibliographic Details
Other authors / contributors:Mahajan, Vijay.
Muller, Eitan.
Wind, Yoram.
ISBN:0792377516 (alk. paper)
Notes:Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania.
Includes bibliographical references and index.
System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher.

Similar Items