New-product diffusion models /
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Imprint: | Boston : Kluwer Academic, c2000. |
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Description: | xi, 355 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.). |
Language: | English |
Series: | International series in quantitative marketing 11 |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4361294 |
Other authors / contributors: | Mahajan, Vijay. Muller, Eitan. Wind, Yoram. |
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ISBN: | 0792377516 (alk. paper) |
Notes: | Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania. Includes bibliographical references and index. System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher. |
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