New-product diffusion models /

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Bibliographic Details
Imprint:	Boston : Kluwer Academic, c2000.
Description:	xi, 355 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.).
Language:	English
Series:	International series in quantitative marketing 11
Subject:	New products -- Mathematical models -- Congresses. Product management -- Mathematical models -- Congresses. New products -- Mathematical models. Product management -- Mathematical models. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4361294

Hidden Bibliographic Details
Other authors / contributors:	Mahajan, Vijay. Muller, Eitan. Wind, Yoram.
ISBN:	0792377516 (alk. paper)
Notes:	Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania. Includes bibliographical references and index. System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher.

Table of Contents:

Preface
Introduction
Part I. Overview
1. New Product Diffusion Models: From Theory to Practice
Part II. Strategic, Global and Digital Environment for Diffusion Analysis
2. Firm Strategy and Speed of Diffusion
3. Multi-Market and Global Diffusion
4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities
Part III. Diffusion Models
5. Modeling the Marketing Mix Influence in New Product Diffusion
6. Diffusion Models with Replacement and Multiple Purchases
7. Growth Models for Multi-Product Interactions: Current Status and New Directions
8. Dynamic Models Incorporating Competition
9. Disaggregate Level Diffusion Models
10. Operations Planning in the Presence of Innovation Diffusion Dynamics
Part IV. Estimation
11. Estimation Techniques for Macro Diffusion Models
Part V. Applications and Software
12. Diffusion Models: Managerial Applications and Software
List of Contributors
About The Editors
References
Index

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