E-conomics : strategies for the digital marketplace /
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| Imprint: | Berlin ; New York : Springer, 2000. |
|---|---|
| Description: | 330 p. : ill. ; 26 cm. |
| Language: | English |
| Series: | European communication council report European Communication Council report. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4375605 |
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| 245 | 0 | 0 | |a E-conomics : |b strategies for the digital marketplace / |c ECC, European Communication Council ; [Axel Zerdick ... ; with an introduction by Carl Shapiro and Hal R. Varian]. |
| 246 | 3 | |a Economics : |b strategies for the digital marketplace | |
| 260 | |a Berlin ; |a New York : |b Springer, |c 2000. | ||
| 300 | |a 330 p. : |b ill. ; 26 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a European communication council report | |
| 504 | |a Includes bibliographical references (p. 321-330). | ||
| 505 | 0 | 0 | |t Introduction / |r Carl Shapiro and Hal R. Varian -- |t Foreword / |r The European Communication Council -- |g 1. |t The Internet Economy as a Strategic Challenge -- |g 1.1. |t Ten Theses Relating to the Internet Economy -- |g 1.2. |t Perspectives -- |g 2. |t Fundamental Principles of the Network Economy -- |g 2.1. |t A Classification of Revenue Types and Revenue Models -- |g 2.2. |t The Concept of Value Chains -- |g 2.3. |t New Markets - Old Data: The Problem of Assessing Revenue Potential -- |g 3. |t The Media and Communications Sectors: A Review Looking Forward -- |g 3.1. |t Kings of Content - An Analysis of the Media Sector -- |g 3.1.1. |t Structure and Development of European Media Markets -- |g 3.1.2. |t Revenue Types and Revenue Models in the Media Sector -- |g 3.1.3. |t Value Chains in the Media Sector -- |g 3.1.4. |t Using the Revenue Potential of Profit Windows -- |g 3.2. |t Rulers of the Waves - An Analysis of the Telecommunications Sector -- |g 3.2.1. |t Size and Structure of European Telecommunications Markets -- |g 3.2.2. |t Liberalisation of Telephone Markets in Europe -- |g 3.2.3. |t Netheods versus Bellheads: The Fusion of Data and Voice Communication -- |g 3.2.4. |t Revenue Types and Revenue Models in the Telecommunications Sector -- |g 3.2.5. |t Value Chains in Telecommunications -- |g 3.3. |t Digital Data Crunchers - An Analysis of the Information Technology Sector -- |g 3.3.1. |t Size and Structure of European IT Markets -- |g 3.3.2. |t From Mainframe Computer to Internet-PC -- |g 3.3.3. |t Revenue Types and Revenue Models in the IT Sector -- |g 3.3.4. |t Value Chains in the IT Sector -- |g 3.3.5. |t Information Technology and Productivity - A Paradoxon? -- |g 3.4. |t Trailblazer for the Internet Economy - The Convergence of the Media and Communications Sectors -- |g 4. |t The Emergence of the Internet Economy -- |g 4.1. |t Decisive Factors in the Emergence of the Internet Economy -- |g 4.1.1. |t Central Role of Information in Markets -- |g 4.1.2. |t Explosive Rise in Information and Communications Technology Capacities -- |g 4.1.3. |t Causes of the Internet Revolution -- |g 4.1.4. |t Virtual Markets as a Result of Digital Infrastructure -- |g 4.2. |t Consequences of Technological Evolution - An Economic Revolution? -- |g 4.2.1. |t New Rules of the Game: A New Economic Market Model -- |g 4.2.2. |t Media and Information Goods: The Near Zero Marginal Cost Issue -- |g 4.2.3. |t New Revenue Strategies -- |g 4.2.4. |t The Erosion of Traditional Value Chains by Multimedia Value Networks -- |g 5. |t Navigation Aids for the Internet Economy -- |g 5.1. |t Strategic Consequences for Media and Communications Companies -- |g 5.1.1. |t New Competition Strategies - Creating Business Webs -- |g 5.1.2. |t New Product Strategies - From Windowing to Versioning -- |g 5.1.3. |t New Price Strategies - Follow the Free -- |g 5.1.4. |t New Communication Strategies - One-to-One Marketing -- |g 5.1.5. |t Strategic Development of Content in the Internet Economy -- |g 5.1.6. |t Perspectives for the Internet Economy -- |g 5.1.7. |t Hong on minute ... - Critical Comments -- |g 5.2. |t An Integrated View of User Behaviour -- |g 5.2.1. |t Basic Ideas and fundamental Principles -- |g 5.2.2. |t Towards Media Integration in the Private Household -- |g 5.2.3. |t Financing and Implementing the Integrated Offer -- |g 5.3. |t The Internet Economy and Regulation -- |g 5.3.1. |t Political Implications of the Internet Economy: Why regulate, after all? -- |g 5.3.2. |t Realms of Governance: What remains to be regulated? -- |g 5.3.3. |t Structures and Institutions: Who should be responsible? -- |g 6. |t Facts & Figures -- |g 6.1. |t Basic Population and Economic Data -- |g 6.2. |t Distribution Infrastructure and Household Equipment -- |g 6.3. |t Research and Development, Production and Supply -- |g 6.4. |t Spending on Information and Telecommunication Technologies -- |g 6.5. |t Advertising Markets -- |g 6.6. |t Selected Media Markets. |
| 650 | 0 | |a Electronic commerce |x Economic aspects. | |
| 650 | 0 | |a Information technology |x Economic aspects. |0 http://id.loc.gov/authorities/subjects/sh2008123436 | |
| 650 | 0 | |a Internet |x Economic aspects. | |
| 650 | 7 | |a Electronic commerce |x Economic aspects. |2 fast |0 http://id.worldcat.org/fast/fst00906909 | |
| 650 | 7 | |a Information technology |x Economic aspects. |2 fast |0 http://id.worldcat.org/fast/fst00973097 | |
| 650 | 7 | |a Internet |x Economic aspects. |2 fast |0 http://id.worldcat.org/fast/fst00977187 | |
| 700 | 1 | |a Zerdick, Axel. |0 http://id.loc.gov/authorities/names/n80000009 |1 http://viaf.org/viaf/61678943 | |
| 710 | 2 | |a European Communication Council. |0 http://id.loc.gov/authorities/names/n97075600 |1 http://viaf.org/viaf/125738061 | |
| 830 | 0 | |a European Communication Council report. |0 http://id.loc.gov/authorities/names/no2001015727 | |
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