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00000pam a22000004a 4500 |
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4403921 |
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ICU |
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20031020143800.0 |
| 008 |
001019s2001 maua b 001 0 eng |
| 010 |
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|a 00052101
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| 020 |
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|a 0792372727 (hardbound : alk. paper)
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| 035 |
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|a 52101
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|a DLC
|c DLC
|d NhCcYBP
|d OCoLC
|d OrLoB-B
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|a pcc
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0 |
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|a HF5415.135
|b .N55 2001
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| 082 |
0 |
0 |
|a 658.8/02
|2 21
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| 100 |
1 |
|
|a Nijssen, E. J.
|q (Edwin Jacob),
|d 1963-
|0 http://id.loc.gov/authorities/names/n93018666
|1 http://viaf.org/viaf/70599325
|
| 245 |
1 |
0 |
|a Creating customer value through strategic marketing planning :
|b a management approach /
|c by Edwin J. Nijssen and Ruud T. Frambach.
|
| 260 |
|
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|a Boston :
|b Kluwer Academic Publishers,
|c c2001.
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| 300 |
|
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|a 152 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references (p. 147-150) and index.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Introducing Strategic Marketing --
|g Ch. 2.
|t Defining the Strategic Problem --
|g Ch. 3.
|t Identifying Value Creation Opportunities: The External Analysis --
|g Ch. 4.
|t Identifying Resources and Capabilities for Value Creation: The Internal Analysis --
|g Ch. 5.
|t Towards Strategic Issues: The SWOT(I)-Analysis --
|g Ch. 6.
|t Choosing a Value Positioning: Strategic Objectives, Options and Choice --
|g Ch. 7.
|t Delivering Customer Value: Executing Marketing Strategy --
|g Ch. 8.
|t Organizing for Delivering Customer Value.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|0 http://id.loc.gov/authorities/subjects/sh85081336
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 650 |
|
7 |
|a Marketing
|x Decision making.
|2 fast
|0 http://id.worldcat.org/fast/fst01010188
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
| 700 |
1 |
|
|a Frambach, Ruud T.,
|d 1965-
|0 http://id.loc.gov/authorities/names/n94068865
|1 http://viaf.org/viaf/4164359
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
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|a HeVa
|
| 035 |
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|a (OCoLC)45247318
|
| 929 |
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|a cat
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| 999 |
f |
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|i afe139e5-0350-5589-8062-3a0d424121d6
|s 58db3ca3-9879-5f8e-b148-4900a5cd5311
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| 928 |
|
|
|t Library of Congress classification
|a HF5415.135 .N55 2001
|l JRL
|c JRL-Gen
|i 4639886
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.135 .N55 2001
|l JRL
|c JRL-Gen
|e CONE
|b 57234127
|i 6993250
|
