Creating customer value through strategic marketing planning : a management approach /
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Author / Creator: | Nijssen, E. J. (Edwin Jacob), 1963- |
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Imprint: | Boston : Kluwer Academic Publishers, c2001. |
Description: | 152 p. : ill. ; 25 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4403921 |
Other authors / contributors: | Frambach, Ruud T., 1965- |
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ISBN: | 0792372727 (hardbound : alk. paper) |
Notes: | Includes bibliographical references (p. 147-150) and index. |
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