Winning in the women's health care marketplace a comprehensive plan for health care strategists /

Winning in the women's health care marketplace a comprehensive plan for health care strategists /

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Bibliographic Details
Author / Creator:	James, Genie.
Imprint:	San Francisco, Calif. : Jossey-Bass Publishers, c2000.
Description:	xix, 271 p. : ill. ; 24 cm.
Language:	English
Subject:	Women's health services -- Economic aspects. Women's health services -- Social aspects. Women -- Health and hygiene
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4421863

Hidden Bibliographic Details
Other authors / contributors:	NetLibrary, Inc.
ISBN:	0585183090 (electronic bk.) : $44.95 0787944440 (alk. paper)
Notes:	Includes bibliographical references and index. Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

Description
Summary:	Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
Physical Description:	xix, 271 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0585183090 0787944440