Winning in the women's health care marketplace a comprehensive plan for health care strategists /

Winning in the women's health care marketplace a comprehensive plan for health care strategists /

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Bibliographic Details
Author / Creator:James, Genie.
Imprint:San Francisco, Calif. : Jossey-Bass Publishers, c2000.
Description:xix, 271 p. : ill. ; 24 cm.
Language:English
Subject:
Women's health services -- Economic aspects.
Women's health services -- Social aspects.
Women -- Health and hygiene
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4421863
Hidden Bibliographic Details
Other authors / contributors:NetLibrary, Inc.
ISBN:0585183090 (electronic bk.) : $44.95
0787944440 (alk. paper)
Notes:Includes bibliographical references and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Table of Contents:
  • Preface
  • Acknowledgments
  • The Author
  • The Contributors
  • Part I. The Health Care Gatekeepers: Women Hold the Keys
  • Chapter 1. Understanding the Women's Health Marketplace
  • Chapter 2. The Women's Health Movement
  • Chapter 3. Consumer Pressure Meets Public Policy
  • Chapter 4. Following Women's Dollars
  • Chapter 5. Adapting Product Lines and Information Technology for the Consumer
  • Part II. Women's Health Care: Mission, Managed Care, and Market Share
  • Chapter 6. Success Factors for Providers of Women's Health Services
  • Chapter 7. Private Sectors and the Women's Health Market
  • Chapter 8. Integrated Systems of Care for Women's Health
  • Chapter 9. The Social Reconnaissance Approach for Understanding Women's Health
  • Chapter 10. The Underserved Woman as a Business Consideration
  • Chapter 11. Getting the Most From Each Marketing Dollar
  • Part III. The Hands Touching the Patients: Models for Care
  • Chapter 12. Physician Integration: When to Partner
  • Chapter 13. Practicing Care: The Nurse Practitioner Model
  • Chapter 14. Employer Strategies: Women in the Workforce
  • Chapter 15. Creating Healing Environments for Women
  • Chapter 16. Women's Health as a Strategic Initiative
  • Chapter 17. Medicare Risk: Evolution and Implications for Women
  • Chapter 18. Relationship-Centered Care: Hope on the Horizon
  • Chapter 19. Conclusion
  • Index

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