Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow /
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Author / Creator: | Schreiber, Alfred L. |
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Imprint: | Lincolnwood, Ill. : NTC Business Books, c2001. |
Description: | xii, 300 p. : ill., maps ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4456495 |
Other authors / contributors: | Lenson, Barry. |
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ISBN: | 0844226017 |
Notes: | Includes bibliographical references and index. |
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