The e-marketplace : strategies for success in B2B ecommerce /
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| Author / Creator: | Raisch, Warren D. |
|---|---|
| Imprint: | New York : McGraw-Hill, 2001. |
| Description: | xxiii, 343 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4456510 |
Table of Contents:
- Foreword
- Introduction
- Acknowledgments
- 1. B2B E-Marketplace Evolutions
- The Evolution of E-Marketplaces
- The Evolution of E-Marketplaces into Value Trust Networks
- The Three C's of Ebusiness
- Global Value Trust Networks
- Humanizing the E-Marketplaces
- Computerized E-Marketplaces
- Digital and Physical Worlds Coincide
- 10 Principles for the Success in the Twenty-First-Century Networked Society
- Electronic Value Delivery Systems
- Moai Perspective on Ecommerce
- An Introduction to Dynamic Commerce and Negotiated Ecommerce
- A Review and Analysis of Trends and Opportunities in Commerce on the Internet
- The Introduction of Ecommerce: Mapping Traditional Businesses to the Internet
- From Static Prices to Dynamics Commerce
- Key Aspects of Dynamic Commerce and Negotiated Ecommerce
- Flexible Market-Driven Pricing Models
- Multiple Parameter Bidding
- Market Aggregation and Community Cohesiveness
- Competitive Advantages Through Improved Operational Efficiency
- Multiple-Stage Negotiations for Complex Transactions
- Dynamic Commerce and Emerging Negotiated Ecommerce Implementation Models
- Chapter Summary
- 2. Twenty-First Century E-Marketplace Dynamics
- Key E-Marketplace Trends
- E-Marketplace Evolution
- Transactions Drive Value-Added Services Revenues
- E-Marketplaces Provide Transparency
- Current Trends and Keys to Success of the E-Marketplace
- Supply Chain Merging into Supply Webs
- Perspective: The Rise of the B2B Marketplace by Keith Krach, chairman and CEO, Ariba
- The Value-Driven B2B Marketplace
- Evolution of Ecommerce Mechanisms
- Marketplace Requirements
- Benefits of B2B Marketplaces
- Marketplace Principles
- Marketplace Expansion Strategies
- Keys to Success
- Section Summary
- B2B Supplier Opportunities in the New Economy
- The New Economy
- Requirements for the New Economy
- Success Strategies
- Section Summary
- Chapter Summary
- 3. Dynamic Content Strategies
- Content Must Adapt in the New Economy
- Perspective by Mark Hoffman, chairman and CEO, Commerce One
- The Role of Content in Internet Initiatives
- Content and Context
- Perspective by The Yankee Group
- A Framework to Manage Pervasive Content at the Edge of the Network--Executive Summary
- Chapter Summary
- 4. B2B Community Strategies
- E-Marketplaces as Communities
- The Evolution of the Online Community
- Prerequisites for Community
- Community Building Blocks
- The Web Portal: The Preferred Foundation for Community Building
- Key Strategies for Successful Online Community Building
- Trends and Future Directions
- The Development of Education-Based Relationships
- Building an Online Community ASAP
- Chapter Summary
- 5. E-Marketplace Commerce Strategies
- Community Ebusiness
- Supplier Networks
- Vertical E-Marketplaces Target Specialized Communities
- Collaboration Hubs
- The Ability to Match the Right Buyers to the Right Sellers
- Auctions
- Reverse Auctions
- Spot Purchasing
- Catalog Aggregation
- Content and Support for All Goods and Services
- All Goods and Services
- Full Range of Content Management Support
- Supplier Registry
- Self-Guiding Search
- Transaction Routing
- Multiple Delivery Protocols
- Value-Added Services
- E-Marketplace Commerce Trends
- Chapter Summary
- 6. The Global Economy
- We, the People
- We, the Builders of the New Economy
- Vertical and Horizontal Markets: Friends or Foes?
- Government Involvement
- The Language of Global Ecommerce
- Globalize or Else
- The Global Trading Web, Globalizing Ecommerce
- Interoperability Through Standards
- Increasing E-Marketplace Value Through Value-Added Services
- The Players
- 7. Global Knowledge Networks Take Flight
- The Foundation for the Knowledge Network Is Forming
- New Economy Knowledge Providers
- The Information Silos Problem and Knowledge Hubs
- Knowledge Management
- The Relationship of Time to the Value of Knowledge
- The Three C's of Knowledge
- Knowledge Tools for a Knowledge Economy
- Perspective by Gideon Gartner
- What Is the Future Significance of the Content Component of B2B
- Content Is Still King
- Entering the Knowledge Exchange Wars
- The Infoglut Phenomenon
- The Human Factor
- The Knowledge Exchange Mechanism
- The Need for Intermediation
- The Problem with Disintermediation in the Knowledge Space
- Section Summary
- 8. E-Marketplace Business Models
- Vertical Industry E-Marketplaces
- Interactivity Breeds Liquidity and Interdependence
- Liquidity Is Key
- Firms Will Tap Process Specialists Across an Ebusiness Network
- The Role of Exchanges
- Analysis of the Independent and Industry-Backed Models
- Leverage the Global Ebusiness Network
- Can Independent Exchanges and Consortia Survive Together?
- Information Will Replace Inventory
- Developing an Ebusiness Infrastructure
- Perspective by NetMarketMakers
- The Evolution of Business-to-Business Commerce Models
- New Digital Marketplace Models
- Digital Marketplace Solution Requirements
- Section Summary
- Connecting to Multiple E-Marketplaces
- Directly Extending the Enterprise into a Shared Corporate Environment
- Section Summary
- Chapter Summary
- 9. Value Trust Networks: The Future of Supply Chains
- Global Value Trust Networks
- V = Value
- T = Trust
- N = Network
- Supply Chains: The Classic VTN
- Value Trust Network Model
- Why Supply Chains Will Embrace Internet-Based Business Models
- Perspective: Building Value into the Supply Chain by Mark Hoffman, chairman and CEO, Commerce One
- Point-to-Point Inefficiencies
- Simple Buying and Selling
- Supporting Complex Business Processes
- Interenterprise Efficiencies
- Section Summary
- E-Marketplace Supporting the "New" Supply Web Through Value-Added Services
- E-Procurement Strategies (Direct and Indirect Procurement Solutions)
- E-Marketplaces--Advanced Planning and Scheduling Services
- Improved Productivity Through a Value Trust Network Model
- Chapter Summary
- 10. Customer-Centric Power Shift
- The Three Dimensions of Customization
- A Shift from Inward Focus to Outward Focus
- Business Possibilities
- Strength in Numbers
- Building Intimate Customer Relationships
- The Importance of Customer Lifetime Value
- Monitor and Measure Customer Satisfaction
- Develop a Balanced Scorecard Approach
- The Devil Is in the Details
- Knowledge Turnover
- Customer Value-Added Services
- TeleWeb Integration
- Live Chat or Text-Based Interaction
- 360-Degree Customer Satisfaction
- Information Empowerment
- Mass Customization
- CRM and Beyond
- The Emergence of E-Customer Relationship Management
- An Evaluation of Current Customer Service Solutions
- Upstream, Instream, and Downstream Processes
- CRM Technology Market Overview
- Generations of CRM Systems and Technologies
- CRM Market Categories
- CRM Makes (Dollars and) Cents
- Application Service Providers versus Enterprise Solutions
- Chapter Summary
- 11. Developing Your E-Marketplace Organization, Culture, and Strategy
- Innovation Organizations
- Three Key E-Marketplace Models
- The New Innovation Fundamentals
- The Twenty-First-Century Organization
- Developing an E-Marketplace Strategy
- Focus on Core Competencies
- E-Marketplace's Success Factors
- Chapter Summary
- Glossary
- Bibliography
- Contributors List
- Index