B2B : how to build a profitable e-commerce strategy /

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Bibliographic Details
Author / Creator:Cunningham, Michael J.
Imprint:Cambridge, Mass. : Perseus, c2001.
Description:xiii, 206 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4461568
Hidden Bibliographic Details
Varying Form of Title:How to build a profitable e-commerce strategy
ISBN:0738203343 : $27.00
Notes:Includes bibliographical references (p. 187) and index.
Table of Contents:
  • Preface
  • Acknowledgments
  • 1. Fundamentals of B2B E-Commerce
  • 2. A New Focus
  • 3. Innovation in Action: B2B Best Practices
  • 4. Building Alliances
  • 5. Selecting B2B Applications, Services, And, Saftware
  • 6. Essential E-Commerce Technologies
  • 7. Designing a B2B Business
  • 8. The River Wild: Changing an Organization in Real Time
  • 9. Last Words on B2B Strategy
  • Glossary
  • Recommended Reading
  • Index