B2B : how to build a profitable e-commerce strategy /
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| Author / Creator: | Cunningham, Michael J. |
|---|---|
| Imprint: | Cambridge, Mass. : Perseus, c2001. |
| Description: | xiii, 206 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4461568 |
Table of Contents:
- Preface
- Acknowledgments
- 1. Fundamentals of B2B E-Commerce
- 2. A New Focus
- 3. Innovation in Action: B2B Best Practices
- 4. Building Alliances
- 5. Selecting B2B Applications, Services, And, Saftware
- 6. Essential E-Commerce Technologies
- 7. Designing a B2B Business
- 8. The River Wild: Changing an Organization in Real Time
- 9. Last Words on B2B Strategy
- Glossary
- Recommended Reading
- Index
