Emotional decisions : tradeoff difficulty and coping in consumer choice /

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Bibliographic Details
Author / Creator:Luce, Mary Frances, 1967-
Imprint:Chicago, IL : University of Chicago Press, c2001.
Description:209 p. : ill. ; 23 cm.
Language:English
Series:Monographs of the Journal of consumer research ; no. 1
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4526670
Hidden Bibliographic Details
Other authors / contributors:Bettman, James R.
Payne, John W.
Notes:Includes bibliographical references (p. [182]-209).

MARC

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