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00000pam a22000004a 4500 |
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4530749 |
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20031020221700.0 |
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010404s2001 ctu b 001 0 eng |
| 010 |
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|a 2001019869
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| 020 |
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|a 1567203523 (alk. paper)
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| 035 |
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|a 2001019869
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| 040 |
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|a DLC
|c DLC
|d NhCcYBP
|d OCoLC
|d OrLoB-B
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415
|b .R635 2001
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| 082 |
0 |
0 |
|a 658.8
|2 21
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| 100 |
1 |
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|a Rotfeld, Herbert Jack,
|d 1950-
|0 http://id.loc.gov/authorities/names/n2001103010
|1 http://viaf.org/viaf/65821078
|
| 245 |
1 |
0 |
|a Adventures in misplaced marketing /
|c Herbert Jack Rotfeld.
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| 260 |
|
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|a Westport, Conn. :
|b Quorum Books,
|c 2001.
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| 300 |
|
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|a xii, 233 p. ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g 1.
|t Myths and Legends of the Modern Marketing Concept --
|g Pt. I.
|t Sell, Sell, Sell: The Modern Production Orientation of Marketing Companies --
|g 2.
|t Hobson's Choices in the Marketplace --
|g 3.
|t Without Bad Service, There Wouldn't Be Any Service at All --
|g 4.
|t Advertising Only a Copywriter Would Love --
|g Pt. II.
|t Opportunities Lost: Pitfalls of Arrogant Ignorance --
|g 5.
|t "Hey Gang, Let's Put on a Show!" --
|g 6.
|t A Trade Association Serving Itself --
|g 7.
|t Government "Serving" the Consumers' Interests --
|g Pt. III.
|t Problems of Just Satisfying Consumer Needs --
|g 8.
|t Self-Regulation as a Marketing Tool --
|g 9.
|t We'd Rather You Didn't Do That --
|g 10.
|t Fear of Marketing --
|g 11.
|t The "Wrong" Benefits I: Politics and Popular Culture --
|g 12.
|t The "Wrong" Benefits II: Schools and Education --
|g Pt. IV.
|t Explanations and Criticisms by Misplaced Marketing --
|g 13.
|t Hiring the Wrong "Right" Person --
|g 14.
|t The Spam Incentive --
|g 15.
|t The Limits of Spin --
|g 16.
|t Before You Decide, Get Out of the Office --
|g Pt. V.
|t Concluding Notes --
|g 17.
|t It's Just Misplaced Marketing.
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
|
| 901 |
|
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|a ToCBNA
|
| 903 |
|
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|a HeVa
|
| 035 |
|
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|a (OCoLC)46683488
|
| 929 |
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|a cat
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| 999 |
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|i de6baf32-6f95-50cf-9c7f-e63ac9ac4036
|s a0a5da67-fa3b-5e22-b82c-80ded25436b7
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| 928 |
|
|
|t Library of Congress classification
|a HF5415 .R635 2001
|l JRL
|c JRL-Gen
|i 4389507
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415 .R635 2001
|l JRL
|c JRL-Gen
|e CONE
|b 59630781
|i 7135090
|
