The quest for global dominance : transforming global presence into global competitive advantage /
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Author / Creator: | Govindarajan, Vijay. |
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Edition: | 1st ed. |
Imprint: | San Francisco : Jossey-Bass, c2001. |
Description: | xxii, 297 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4595322 |
Table of Contents:
- Foreword
- Preface
- 1. Rising Up to the Global Challenge
- 2. Building Global Presence
- 3. Lessons from Wal-Mart's Globalization
- 4. Exploiting Global Presence
- 5. Cultivating a Global Mindset
- 6. Building a Global Knowledge Machine
- 7. Dynamics of Global Business Teams
- 8. Changing the Rules of the Global Game
- 9. Globalization in the Digital Age
- Notes
- Bibliography
- Name and Subject Index
- Company Index
- The Authors