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00000pam a22000004a 4500 |
| 001 |
4618214 |
| 003 |
ICU |
| 005 |
20031021124400.0 |
| 008 |
011120s2002 nyua 001 0 eng |
| 010 |
|
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|a 2001007196
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| 020 |
|
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|a 0471105805 (paper/website : alk. paper)
|
| 035 |
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|a 2001007196
|
| 040 |
|
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|a DLC
|c DLC
|d DLC
|d OCoLC
|d OrLoB-B
|
| 042 |
|
|
|a pcc
|
| 050 |
0 |
0 |
|a HF6146.I58
|b O535 2002
|
| 082 |
0 |
0 |
|a 659/.0285/4678
|2 21
|
| 100 |
1 |
|
|a O'Keefe, Steve,
|d 1959-
|0 http://id.loc.gov/authorities/names/n96073417
|1 http://viaf.org/viaf/31264409
|
| 245 |
1 |
0 |
|a Complete guide to Internet publicity :
|b creating and launching successful online campaigns /
|c Steve O'Keefe.
|
| 260 |
|
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|a New York :
|b John Wiley,
|c c2002.
|
| 300 |
|
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|a xi, 436 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
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|a "Wiley computer publishing."
|
| 505 |
0 |
0 |
|g Ch. 1.
|t The Power of Internet Publicity --
|g Ch. 2.
|t E-Mail News Releases --
|g Ch. 3.
|t Online News Rooms --
|g Ch. 4.
|t Discussion Group Postings --
|g Ch. 5.
|t Newsletters and Direct Marketing --
|g Ch. 6.
|t Chat Tours --
|g Ch. 7.
|t Online Seminars and Workshops --
|g Ch. 8.
|t Web Site Registration and Linkage --
|g Ch. 9.
|t Contests and Other Fancy Promotions --
|g Ch. 10.
|t Syndicating Your Promotions --
|g Ch. 11.
|t Building an Online Publicity Operation.
|
| 650 |
|
0 |
|a Internet in publicity.
|0 http://id.loc.gov/authorities/subjects/sh96008279
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00977220
|
| 650 |
|
7 |
|a Internet in publicity.
|2 fast
|0 http://id.worldcat.org/fast/fst00977262
|
| 901 |
|
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|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)48475154
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i e0185fc8-774c-5894-8604-3e74a2202259
|s a387e103-e6d7-5a64-b3a3-f9bca03e5e33
|
| 928 |
|
|
|t Library of Congress classification
|a HF6146.I58 O535 2002
|l JRL
|c JRL-Gen
|i 6420204
|
| 927 |
|
|
|t Library of Congress classification
|a HF6146.I58 O535 2002
|l JRL
|c JRL-Gen
|e LECH
|b 59468489
|i 7229498
|
