Summary: | A comprehensive, concise text on strategic management as it applied to a variety of health care organizations: physicians offices, hospitals, long-term care, health departments and others. The central theme of the text is that business-oriented strategic management can improve the success of health care organizations.<br> <p>New to the fourth edition:<br></p> <br> each chapter has been fully updated and revised<br> situational analysis and implementation are explicitly tied together through the value chain framework<br> it includes 22 case studies, of which 10 are brand-new. <br> <p>The text also retains the important features that have made previous editions of the book such a success. Each chapter contains:<br></p> <br> a generous number of examples and exhibits<br> summaries and conclusions<br> key terms and concepts<br> questions for class discussion<br> additional readings<br> appendices that assist readers by presenting ways to analyze health care cases and make oral presentations. <br> <p>The text is supported by PowerPoint Slides and a Teacher's Manual. Visit www.blackwellpublishing.com/ginter for details.</p>
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