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00000pam a22000004a 4500 |
| 001 |
4679811 |
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ICU |
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20031021152200.0 |
| 008 |
010725s2002 nju b 001 0 eng |
| 010 |
|
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|a 2001036857
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| 020 |
|
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|a 013026248X
|
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|a 2001036857
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|a DLC
|c DLC
|d DLC
|d OCoLC
|d OrLoB-B
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| 042 |
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|a pcc
|
| 050 |
0 |
0 |
|a HF5416.5
|b .N34 2002
|
| 082 |
0 |
0 |
|a 658.8/16
|2 21
|
| 100 |
1 |
|
|a Nagle, Thomas T.,
|d 1951-
|0 http://id.loc.gov/authorities/names/n86088319
|1 http://viaf.org/viaf/27164187
|
| 245 |
1 |
4 |
|a The strategy and tactics of pricing :
|b a guide to profitable decision making /
|c Thomas T. Nagle, Reed K. Holden.
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a Upper Saddle River, NJ :
|b Prentice Hall,
|c c2002.
|
| 300 |
|
|
|a xxi, 398 p. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Strategic Planning --
|g Ch. 2.
|t Costs --
|g Ch. 3.
|t Financial Analysis --
|g Ch. 4.
|t Customers --
|g Ch. 5.
|t Competition --
|g Ch. 6.
|t Pricing Strategy --
|g Ch. 7.
|t Life Cycle Pricing --
|g Ch. 8.
|t Value-Based Sales and Negotiation --
|g Ch. 9.
|t Segmented Pricing --
|g Ch. 10.
|t Pricing in the Marketing Mix --
|g Ch. 11.
|t Channel Strategy --
|g Ch. 12.
|t Competitive Advantages --
|g Ch. 13.
|t Measuring Perceived Value and Price Sensitivity --
|g Ch. 14.
|t Ethics and the Law.
|
| 650 |
|
0 |
|a Pricing.
|0 http://id.loc.gov/authorities/subjects/sh85106617
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|0 http://id.loc.gov/authorities/subjects/sh85081336
|
| 650 |
|
7 |
|a Marketing
|x Decision making.
|2 fast
|0 http://id.worldcat.org/fast/fst01010188
|
| 650 |
|
7 |
|a Pricing.
|2 fast
|0 http://id.worldcat.org/fast/fst01076230
|
| 700 |
1 |
|
|a Holden, Reed K.
|0 http://id.loc.gov/authorities/names/n94031826
|1 http://viaf.org/viaf/92137026
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)47665300
|
| 929 |
|
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|a cat
|
| 999 |
f |
f |
|i 725ebb5a-5165-5f44-99f3-7950599d3c69
|s 2f8d059b-3bce-5108-9d5d-9d736f4ebb7e
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|t Library of Congress classification
|a HF5416.5.N34 2002
|l DLL
|c DLL-Law
|i 4546094
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| 928 |
|
|
|t Library of Congress classification
|a HF5416.5 .N34 2002
|l JRL
|c JRL-Gen
|i 6429270
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| 927 |
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|t Library of Congress classification
|a HF5416.5.N34 2002
|l DLL
|c DLL-Law
|b 65952370
|i 7285486
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| 927 |
|
|
|t Library of Congress classification
|a HF5416.5 .N34 2002
|l JRL
|c JRL-Gen
|e CONE
|b 60719979
|i 7285487
|
