Marketing matters : building an effective communications program.

Marketing matters : building an effective communications program.

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Bibliographic Details
Imprint:[Alexandria, VA : Advanced Resource Technologies, Inc., 1996]
Description:117 p. : ill. ; 28 cm.
Language:English
Subject:
Child abuse -- Prevention -- Handbooks, manuals, etc.
Child abuse -- Prevention.
Handbooks and manuals.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4692934
Hidden Bibliographic Details
Other authors / contributors:National Center on Child Abuse and Neglect (U.S.)
Notes:Cover title.
"Developed and produced by Advanced Resource Technologies, Inc., Alexandria, VA, with assistance from Oglivy Adams & Rinehart, Washington, DC, under Contract No. HHS 105-94-1832."
"A comprehensive book that provides practical advice on how to use communications and the media successfully to support child abuse and neglect prevention programs."--P. 1.

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