The E-Privacy imperative : protect your customers' Internet privacy and ensure your company's survival in the electronic age /

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Bibliographic Details
Author / Creator:Merkow, Mark S.
Imprint:New York : AMACOM, c2002.
Description:xi, 267 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4693435
Hidden Bibliographic Details
Other authors / contributors:Breithaupt, Jim, 1955-
ISBN:0814406289
Notes:Includes bibliographical references (p. 243-249) and index.
Description
Summary:The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will: <br>-- Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy.<br>-- Learn to avoid both purposeful and accidental or negligent invasions of privacy.<br>-- Communicate security and privacy policies to customers and potential customers -- to assuage their fears and keep them coming back for more.
Physical Description:xi, 267 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. 243-249) and index.
ISBN:0814406289