Customer share marketing : how the world's great marketers unlock profits from customer loyalty /
Saved in:
| Author / Creator: | Osenton, Tom. |
|---|---|
| Imprint: | Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002. |
| Description: | xxvii, 284 p. : ill. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4693456 |
| Summary: | Allowing the reader to learn how and why the world's leading marketers are growing customer share, this text shows how to successfully increase the amount of business from loyal customers. |
|---|---|
| Item Description: | Includes index. |
| Physical Description: | xxvii, 284 p. : ill. ; 23 cm. |
| ISBN: | 0130671673 |
