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00000nam a2200000 a 4500 |
| 001 |
4693456 |
| 003 |
ICU |
| 005 |
20031021155800.0 |
| 008 |
020507s2002 njua 001 0 eng d |
| 010 |
|
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|a 2002280795
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| 020 |
|
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|a 0130671673
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| 035 |
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|a DCLC2002280795-B
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| 035 |
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|a (OCoLC)49676512
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| 035 |
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|a 90099222
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| 040 |
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|a NYP
|c NYP
|d DLC
|d OCoLC
|d OrLoB-B
|
| 042 |
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|a lccopycat
|
| 050 |
0 |
0 |
|a HF5415.55
|b .O84 2002
|
| 100 |
1 |
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|a Osenton, Tom.
|0 http://id.loc.gov/authorities/names/nb2002014197
|1 http://viaf.org/viaf/16731094
|
| 245 |
1 |
0 |
|a Customer share marketing :
|b how the world's great marketers unlock profits from customer loyalty /
|c Tom Osenton.
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b Financial Times Prentice Hall,
|c c2002.
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| 300 |
|
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|a xxvii, 284 p. :
|b ill. ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
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|a Includes index.
|
| 505 |
0 |
0 |
|g Pt. I.
|t The Battle for Market Share --
|g Ch. 1.
|t The Web Weighs In --
|g Ch. 2.
|t The Century of Market Share --
|g Ch. 3.
|t Marketing Through the Chaos --
|g Ch. 4.
|t The Century of Customer Share --
|g Pt. II.
|t Unlocking the Power of Customer Loyalty --
|g Ch. 5.
|t Marketing One-to-One Comes of Age --
|g Ch. 6.
|t Selling Direct Comes of Age --
|g Ch. 7.
|t Maximizing Your Customer Touches --
|g Ch. 8.
|t Permission, Privacy, and Protection --
|g Ch. 9.
|t Customer Share Marketing --
|g Pt. III.
|t Acquiring Customers and Permission --
|g Ch. 10.
|t Feeding the Funnel: How to Acquire Customers and Permission --
|g Ch. 11.
|t Acquiring Customers and Permission: Best Practices --
|g Pt. IV.
|t Retaining Customers and Growing Customer Share --
|g Ch. 12.
|t Working The List: How to Retain Customers and Grow Customer Share --
|g Ch. 13.
|t Retaining Customers and Growing Customer Share: Best Practices --
|g Pt. V.
|t Marketing in the Next Economy --
|g Ch. 14.
|t Maximizing the Power of Mass and Direct Marketing.
|
| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
|
| 650 |
|
0 |
|a Customer loyalty.
|0 http://id.loc.gov/authorities/subjects/sh97009091
|
| 650 |
|
7 |
|a Customer loyalty.
|2 fast
|0 http://id.worldcat.org/fast/fst00885531
|
| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01093590
|
| 901 |
|
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|
| 903 |
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|a HeVa
|
| 929 |
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|a cat
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| 999 |
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|i 7736fc73-8dbc-560a-8e15-fdd04e43b6f2
|s 859bfa88-1da6-5ace-b774-948b7adb3394
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| 928 |
|
|
|t Library of Congress classification
|a HF5415.525 .O84 2002
|l JRL
|c JRL-Gen
|i 6431398
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| 927 |
|
|
|t Library of Congress classification
|a HF5415.525 .O84 2002
|l JRL
|c JRL-Gen
|e CONE
|b 60749173
|i 7299952
|
