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| LEADER |
00000cam a2200000 a 4500 |
| 001 |
4740226 |
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ICU |
| 005 |
20031021180600.0 |
| 008 |
011012s2002 enk b 001 0 eng |
| 015 |
|
|
|a GBA1-U7750
|
| 020 |
|
|
|a 0761968741
|
| 020 |
|
|
|a 076196875X (PBK.)
|c £14.99
|
| 035 |
|
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|a CUBGGLAD84490485-B
|
| 035 |
|
|
|a (CU)GLAD84490485
|
| 035 |
|
|
|a ybp90107460
|
| 040 |
|
|
|a *UKM*
|c *UKM*
|d *PL#*
|d CStRLIN
|d OCoLC
|d OrLoB-B
|
| 082 |
0 |
4 |
|a 302.23
|2 21
|
| 100 |
1 |
|
|a Doyle, Gillian.
|0 http://id.loc.gov/authorities/names/nb2001082423
|1 http://viaf.org/viaf/92019968
|
| 245 |
1 |
0 |
|a Understanding media economics /
|c Gillian Doyle.
|
| 260 |
|
|
|a London :
|b SAGE,
|c 2002.
|
| 300 |
|
|
|a vii, 184 p. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references (p. [175]-180) and index.
|
| 505 |
0 |
0 |
|g 1.
|t Introduction to Media Economics --
|g 2.
|t Corporate Strategies --
|g 3.
|t Economics of Advertising --
|g 4.
|t Television Broadcasting --
|g 5.
|t Television Production --
|g 6.
|t The International Film Industry --
|g 7.
|t Print Media --
|g 8.
|t New Media --
|g 9.
|t Media Economics and Public Policy.
|
| 650 |
|
0 |
|a Mass media
|x Economic aspects.
|0 http://id.loc.gov/authorities/subjects/sh2008107497
|
| 650 |
|
0 |
|a Mass media
|x Economic aspects
|z Great Britain.
|
| 650 |
|
7 |
|a Mass media
|x Economic aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst01011239
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 903 |
|
|
|a Hathi
|
| 035 |
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|
|a (OCoLC)48361674
|
| 929 |
|
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|a cat
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| 999 |
f |
f |
|i 7d1d17b3-86d3-5d36-812b-38daad560060
|s 690dd58d-fc58-5dbc-acd9-23df1572e747
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| 928 |
|
|
|t Library of Congress classification
|a P96.E25 D69 2002
|l JRL
|c JRL-Gen
|i 4609509
|
| 927 |
|
|
|t Library of Congress classification
|a P96.E25 D69 2002
|l JRL
|c JRL-Gen
|e BOGU
|b 61088264
|i 7344773
|
