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020513s2002 enka 001 0 eng |
| 015 |
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|a 0750656255
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|a NYCGAUT8973-B
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|a (NNC)notisAUT8973
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|2 21
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| 100 |
1 |
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|a McDonald, Malcolm.
|0 http://id.loc.gov/authorities/names/n86814511
|1 http://viaf.org/viaf/27154890
|
| 245 |
1 |
0 |
|a Marketing plans :
|b how to prepare them, how to use them /
|c Malcolm McDonald.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Oxford :
|b Butterworth-Heinemann,
|c 2002.
|
| 300 |
|
|
|a xix, 630 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Previous ed.: 1999.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
0 |
|g 1.
|t Understanding the marketing process --
|g 2.
|t The marketing planning process: 1 The main steps --
|g 3.
|t The marketing planning process: 2 Removing the myths --
|g 4.
|t Completing the marketing audit: 1 The customer and market audit --
|g 5.
|t Completing the marketing audit: 2 The product audit --
|g 6.
|t Setting marketing objectives and strategies --
|g 7.
|t The communication plan: 1 The advertising and sales promotion plans --
|g 8.
|t The communication plan: 2 The sales plan --
|g 9.
|t The pricing plan --
|g 10.
|t The distribution plan and customer service plan --
|g 11.
|t Marketing information, forecasting and organizing for marketing planning --
|g 12.
|t Implementation issues in marketing planning --
|g 13.
|t A step-by-step marketing planning system.
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
0 |
|a Marketing
|x Planning.
|0 http://id.loc.gov/authorities/subjects/sh2008107431
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
| 650 |
|
7 |
|a Marketing
|x Planning.
|2 fast
|0 http://id.worldcat.org/fast/fst01010240
|
| 901 |
|
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|a ToCBNA
|
| 903 |
|
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|a HeVa
|
| 929 |
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| 999 |
f |
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|i e4b5732d-8519-57ab-ae5f-f0056337be34
|s 0d4ca52f-f301-58b5-a031-ac2b6cc720b9
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.13 .M369183 2002
|l JRL
|c JRL-Gen
|i 4610351
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.13 .M369183 2002
|l JRL
|c JRL-Gen
|e WEHO
|b 59542415
|i 7355085
|
