The social psychology of consumer behaviour /
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| Author / Creator: | Bagozzi, Richard P. |
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| Imprint: | Buckingham ; Philadelphia, Pa. : Open University Press, 2002. |
| Description: | x, 222 p. ; ill. ; 24 cm. |
| Language: | English |
| Series: | Applying social psychology |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4758753 |
| Summary: | The aim of this volume is to illuminate an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The book considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result should be of interest to students, researchers and practitioners in psychology and marketing, as well as those in related fields such as public policy, public health, health psychology, political science and sociology. |
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| Physical Description: | x, 222 p. ; ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. [177]-214) and indexes. |
| ISBN: | 0335207235 0335207227 |
