The social psychology of consumer behaviour /
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| Author / Creator: | Bagozzi, Richard P. |
|---|---|
| Imprint: | Buckingham ; Philadelphia, Pa. : Open University Press, 2002. |
| Description: | x, 222 p. ; ill. ; 24 cm. |
| Language: | English |
| Series: | Applying social psychology |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4758753 |
Table of Contents:
- Series editor's foreword
- List of figures and tables
- Acknowledgements
- 1. Introduction: overview of consumer behaviour
- 2. Attitudes: content, structure, processes
- 3. Consumers are emotional, too
- 4. From cognitive processes, attitudes and emotions to action
- 5. Attitude change: the elaboration likelihood model of persuasion
- 6. Cognitive processes
- Glossary
- References
- Author index
- Subject index
