Intelligent support systems for marketing decisions /

Intelligent support systems for marketing decisions /

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Bibliographic Details
Author / Creator:	Matsatsinis, Nikolaos F.
Imprint:	Boston : Kluwer Academic, c2003.
Description:	ix, 514 p. : ill. ; 25 cm.
Language:	English
Series:	International series in operations research & management science ; 54
Subject:	Marketing -- Decision making -- Data processing. Marketing -- Management -- Data processing. Artificial intelligence. Decision support systems. Artificial intelligence. Decision support systems. Marketing -- Decision making -- Data processing. Marketing -- Management -- Data processing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4781567

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Other authors / contributors:	Siskos, Yannis.
ISBN:	1402071949 (alk. paper)
Notes:	Includes bibliographical references (p. [423]-508) and index.

Table of Contents:

Pt. I. Marketing Decisions
1. Decision Analysis and Support
2. The Structure of Marketing Decisions
3. Strategic Marketing Decisions
Pt. II. Intelligent Support Systems
4. Information Systems
5. Decision Support Systems
6. Advanced Decision Support Systems
7. Intelligent Decision Support Methods
8. Intelligent Decision Support Systems in Marketing
9. New Product Development Methodology
10. Analysis and Design of MARKEX
11. Applications in Marketing.