An investigation of brand choice processes.

An investigation of brand choice processes.

Saved in:
Bibliographic Details
Author / Creator:Wierenga, B.
Imprint:[Rotterdam] Rotterdam University Press, 1974.
Description:xiii, 256 p., fold. l. 23 cm.
Language:English
Subject:
Consumers
Brand name products
Consumers -- Mathematical models
Brand name products.
Consumer behavior.
Consumers.
Consumers -- Mathematical models.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/47874
Hidden Bibliographic Details
ISBN:9023711122
9023711998 (pbk.)
Notes:Bibliography: p. 249-252.

MARC

LEADER 00000nam a2200000 4500
001 47874
003 ICU
005 19920720000000.0
008 750912s1974 ne bs 00110 eng u
010 |a  74183108 
015 |a Ne74-29 
020 |a 9023711122 
020 |a 9023711998 (pbk.) 
035 |a (ICU)BID599951 
035 |a (OCoLC)1094181 
040 |a DLC  |c DLC 
041 0 |a eng 
050 0 |a HF5415.3  |b .W53 
082 |a 658.8/34 
100 1 |a Wierenga, B.  |0 http://id.loc.gov/authorities/names/n96113833  |1 http://viaf.org/viaf/48501680 
245 1 3 |a An investigation of brand choice processes.  |c [By] B. Wierenga. Foreword by M. T. G. Meulenberg. 
260 0 |a [Rotterdam]  |b Rotterdam University Press,  |c 1974. 
300 |a xiii, 256 p., fold. l.  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
350 |a fl61.90 
504 |a Bibliography: p. 249-252. 
650 0 |a Consumers  |0 http://id.loc.gov/authorities/subjects/sh85031491 
650 0 |a Brand name products  |0 http://id.loc.gov/authorities/subjects/sh85016403 
650 0 |a Consumers  |x Mathematical models  |0 http://id.loc.gov/authorities/subjects/sh2009121698 
650 7 |a Brand name products.  |2 fast  |0 http://id.worldcat.org/fast/fst00837883 
650 7 |a Consumer behavior.  |2 fast  |0 http://id.worldcat.org/fast/fst00876238 
650 7 |a Consumers.  |2 fast  |0 http://id.worldcat.org/fast/fst00876410 
650 7 |a Consumers  |x Mathematical models.  |2 fast  |0 http://id.worldcat.org/fast/fst00876422 
903 |a HeVa 
903 |a Hathi 
929 |a cat 
999 f f |i 4a48ef08-758f-5aa1-bc4a-f89c4a4b77e7  |s 6ad4ac0d-dd6c-51ad-8feb-333b10a28b0c 
928 |t Library of Congress classification  |a HF5415.3.W67  |l JRL  |c JRL-Gen  |i 1386984 
927 |t Library of Congress classification  |a HF5415.3.W67  |l JRL  |c JRL-Gen  |b 19391023  |i 63117 

Similar Items