Secrets of software success management insights from 100 software firms around the world /

Secrets of software success management insights from 100 software firms around the world /

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Bibliographic Details
Imprint:	Boston, Mass. : Harvard Business School Press, c2000.
Description:	xix, 312 p. : ill. ; 24 cm.
Language:	English
Subject:	Computer software industry -- Management -- Case studies. Success in business -- Case studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4823102

Hidden Bibliographic Details
Other authors / contributors:	Hoch, Detlev J., 1954- NetLibrary, Inc.
ISBN:	0585118582 (electronic bk.)
Notes:	Includes bibliographical references (p. 273-296) and index. Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.

Table of Contents:

Foreword
Preface
Acknowledgements
1. "It's Like Riding the Bull"
2. A New Business Called "Software"
3. Exceptional Software Leaders Are the Rule
4. Winning the War for Software Talent
5. Software Development--Completing A Mission Impossible
6. Marketing Gods Make Software Kings
7. Professional Software Services--Experts at Marketing Trust
8. Grow Your Partners to Grow Yourself
9. The Landscape of the Future
10. Staying on the Bull
Appendix I. The Survey--Scope and Methodology
Appendix II. Software History--An Overview Notes