Marketing for sustainability : towards transactional policy-making /
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| Imprint: | Amsterdam ; Washington, DC : IOS Press ; Tokyo : Ohmsha, c2002. |
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| Description: | xiii, 507 p. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4827372 |
| Summary: | This text deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that take up the challenge of sustainable development. Practice goes together with theory and empirical research. Every chapter deals with a particular topic in the field of marketing and (mass) communication and, all together, the chapters give a good overview of marketing and communication knowledge and strategies directed at influencing sustainable consumption in all parts of the world, not only in the Western world. Practitioners can use these insights to develop communication strategies and students can learn from the experiences described in this book. Most of the chapters are based on research and current empirical and theoretical knowledge available in the social sciences. |
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| Physical Description: | xiii, 507 p. ; 25 cm. |
| ISBN: | 1586032046 4274905098 |
