Understanding women's magazines : publishing, markets and readerships /

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Bibliographic Details
Author / Creator:Gough-Yates, Anna, 1968-
Imprint:London ; New York : Routledge, 2003.
Description:xii, 190 p. : ill. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4830831
Hidden Bibliographic Details
ISBN:0415216389
0415216397 (pbk.)
Notes:Includes bibliographical references (p. 159-180) and index.
Description
Summary:Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.<br> Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Physical Description:xii, 190 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 159-180) and index.
ISBN:0415216389
0415216397