Understanding women's magazines : publishing, markets and readerships /

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Bibliographic Details
Author / Creator:Gough-Yates, Anna, 1968-
Imprint:London ; New York : Routledge, 2003.
Description:xii, 190 p. : ill. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4830831
Hidden Bibliographic Details
ISBN:0415216389
0415216397 (pbk.)
Notes:Includes bibliographical references (p. 159-180) and index.

MARC

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245 1 0 |a Understanding women's magazines :  |b publishing, markets and readerships /  |c Anna Gough-Yates. 
260 |a London ;  |a New York :  |b Routledge,  |c 2003. 
300 |a xii, 190 p. :  |b ill. ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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504 |a Includes bibliographical references (p. 159-180) and index. 
505 0 0 |g 1.  |t Understanding women's magazines --  |g 2.  |t Post-Fordism, post-feminism and the 'new woman' in late twentieth-century Britain --  |g 3.  |t The empires strike back: from Fordism to post-Fordism in the British magazine industry --  |g 4.  |t Who's that girl?: advertising, market research and the female consumer in the 1980s --  |g 5.  |t Seriously glamorous or glamorously serious?: working out the 'working woman' --  |g 6.  |t 'What women want under the covers': new markets and the 'new woman' in the 1980s --  |g 7.  |t 'Marie Claire - c'est moi!': magazine editors, cultural intermediaries and the 'new middle class' --  |g 8.  |t Desperately tweaking Susan: the business of women's magazines in the 1990s --  |g 9.  |t Conclusions. 
650 0 |a Women's periodicals, English  |z Great Britain  |x History  |y 20th century. 
650 7 |a Women's periodicals, English.  |2 fast  |0 http://id.worldcat.org/fast/fst01178782 
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648 7 |a 1900-1999  |2 fast 
655 7 |a History.  |2 fast  |0 http://id.worldcat.org/fast/fst01411628 
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927 |t Library of Congress classification  |a PN5124.W6 G68 2003  |l JRL  |c JRL-Gen  |e MILI  |b 63443632  |i 7413605