Winning strategies for the new Latin markets /

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Bibliographic Details
Author / Creator:Robles, Fernando.
Imprint:Upper Saddle River, NJ : Financial Times/Prentice Hall, c2003.
Description:xxviii, 364 p. : ill., map ; 24 cm.
Language:English
Series:Financial Times Prentice Hall books
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4840242
Hidden Bibliographic Details
Other authors / contributors:Simon, Françoise.
Haar, Jerry, 1947-
ISBN:0130617164
Notes:Includes bibliographical references and index.

MARC

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440 0 |a Financial Times Prentice Hall books 
504 |a Includes bibliographical references and index. 
505 0 0 |g Pt. 1.  |t The New Environment --  |g Ch. 1.  |t Latin Business in the New Economy --  |g Ch. 2.  |t The Latin Consumer Markets: Convergence or Fragmentation? --  |g Ch. 3.  |t The Latin Market Competitive Landscape --  |g Pt. 2.  |t Sector-Specific Strategies --  |g Ch. 4.  |t Building the Infrastructure Network --  |g Ch. 5.  |t Reaching the New Latin Consumers --  |g Ch. 6.  |t Funding the Latin Market Growth --  |g Ch. 7.  |t Improving Health Services and Products --  |g Pt. 3.  |t Conclusion --  |g Ch. 8.  |t Windows of Opportunity and Winning Strategies for Latin Markets. 
650 0 |a Consumption (Economics)  |z Latin America. 
650 0 |a Competition  |z Latin America. 
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650 0 |a Industries  |z Latin America  |v Case studies. 
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