Winning strategies for the new Latin markets /
Saved in:
| Author / Creator: | Robles, Fernando. |
|---|---|
| Imprint: | Upper Saddle River, NJ : Financial Times/Prentice Hall, c2003. |
| Description: | xxviii, 364 p. : ill., map ; 24 cm. |
| Language: | English |
| Series: | Financial Times Prentice Hall books |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4840242 |
Table of Contents:
- Foreword
- Preface
- I. The New Environment
- 1. Latin Business in the New Economy
- Macro Outlook: Economics of Uncertainty
- Regional Integration Scenarios
- Technology Trends
- Company Strategies
- 2. The Latin Consumer Markets: Convergence or Fragmentation?
- Size of the Latin Market
- Drivers of Buying Power in Latin Markets
- Latin Market Consumption Patterns
- Segmenting the Latin Market
- Connectivity in Latin America
- Latin Markets in the Twenty-first Century
- 3. The Latin Market Competitive Landscape
- The Structure of Competition in Latin America
- Multinational Firms and Corporate Strategies
- II. Sector-Specific Strategies
- 4. Building the Infrastructure Network
- Massive Infrastructure Investment Needs
- Infrastructure Reforms
- Investors' Expectations for Reformed Infrastructure Markets
- Regional Network Strategies in Reformed Latin American Infrastructure
- Telecom Argentina: A Narrow Regional Integrator
- Integrator or Specialist?
- 5. Reaching the New Latin Consumers
- Consumer Value in Uncertain Times
- Positioning to Meet Consumer Value in Latin Markets
- Building Brands in Volatile and Uncertain Markets
- Level of Market Aggregation
- Unilever: Blending Global, Regional, and Local Strategies in Latin Consumer Food Markets
- Retail Metamorphosis in Latin Markets
- Integrators and Specialists in Consumer Markets
- 6. Funding the Latin Market Growth
- Trends in the Financial Services Sector
- Strategic Responses of Financial Institutions
- Financial Firm Strategies: From Diversified Competitors to Niche Players
- Grouping Strategic Responses
- 7. Improving Health Services and Products
- Regional Health Profile
- Health Reform
- Pharmaceutical Markets: Scope and Growth
- Conclusion
- III. Conclusion
- 8. Windows of Opportunity and Winning Strategies for Latin Markets
- The New Latin Market: Latin American or American Latin?
- Strategy in Uncertain and Volatile Markets
- Drivers of Opportunities
- Windows of Opportunities
- Links to the Global Economy
- Strategies for Latin Markets
- Winning Strategies
- Brand Relevance: Key to Implementing Winning Strategies
- Conclusion
- Endnotes
- Index
