The effect of advertising and display : assessing the evidence /

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Bibliographic Details
Author / Creator:East, Robert, 1940-
Imprint:Boston : Kluwer Academic Publishers, c2003.
Description:xiv, 117 p. : ill. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4924168
Hidden Bibliographic Details
ISBN:1402075146 (alk. paper)
Notes:Includes bibliographical references (p. 100-108) and indexes.

MARC

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