Health care marketing management : a case approach /

Health care marketing management : a case approach /

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Bibliographic Details
Author / Creator:	Cooper, Philip D., 1942-
Imprint:	Rockville, Md. : Aspen Systems Corp., 1982.
Description:	xii, 361 p. : ill. ; 24 cm.
Language:	English
Subject:	Medical care -- Marketing -- Case studies. Marketing -- Management -- Case studies. Marketing -- Management. Medical care -- Marketing. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/505710

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Other authors / contributors:	Robinson, Larry M.
ISBN:	0894433946 : $34.50
Notes:	Includes bibliographical references and index.

Description
Physical Description:	xii, 361 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0894433946