Mobile di[s]ruption : the technologies and applications driving the mobile Internet /
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| Author / Creator: | Funk, Jeffrey L. |
|---|---|
| Imprint: | Hoboken, NJ : Wiley-Interscience, c2004. |
| Description: | xi, 211 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5063279 |
Table of Contents:
- 1. The Next Disruption
- Network Effects
- Disruptive Technologies
- Disruptive to Whom?
- Network Effects and Communication Channels
- Competition in the Mobile Internet
- 2. The Origins of the Mobile Internet
- Model of Industry Formation
- i-Mode: Initial Applications and Users
- KDDI, J-Phone, and Western Service Providers
- Appendix. The Creation of i-Mode
- 3. Key Technological Trends
- Polyphonic Tones
- Color Displays and Cameras
- Display Size
- Network Speeds
- Faster Microprocessors
- Increased Memory
- Improved User Interface
- Other Network Technologies
- Summary
- 4. Phones as Portable Entertainment Players
- Ringing Tones
- Games
- Screen Savers
- The New Value Chain
- Independent Portals
- Summary: Multi-Media and the Future of Entertainment Contents
- 5. Mobile Marketing
- Discount Coupons
- Free Samples and Giveaways
- Brand Image
- Attracting Mobile Members
- Linking Databases
- Phones as Mileage and Membership Cards
- Summary
- 6. Mobile Shopping and Multichannel Integration
- Pure Online Shopping
- Catalogues and Magazines
- Radio Stations
- Television Programming
- Summary
- Appendix. Payment Services
- 7. Navigation Services
- Car Navigation Systems
- Train and Bus Information Services
- Destination Information Services
- Maps
- B2C Integrated Services
- B2C and B2B Integrated Services
- Business Services
- GPS and Location-Based Services
- Summary
- 8. Phones as Tickets and Money
- Competing Technologies
- Transportation Tickets and Reservations
- Concert and Other Entertainment Tickets
- Money
- Biometrics
- Other Applications
- Summary: The End of Cash?
- 9. Mobile Intranet Applications
- Stage 1 Systems: Mail
- Examples of Stage 1 Systems
- Stage 2 Systems: Groupware
- Stage 3 Systems: Maintenance Applications
- Stage 3 Systems: Construction
- Stage 3 Systems: Report preparation
- Stage 3 Systems: SFA Applications
- Summary
- 10. Platform Strategy
- Power Brokers
- Conventional Platform Management
- Key Role of Technological Trajectories
- The Evolution of Mobile Platforms in Japan
- The Evolution of the Mobile Platform in the West
- Index
