Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /
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Imprint: | Boston : Kluwer Academic Publishers, c2004. |
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Description: | xiv, 346 p. : ill. ; 24 cm. |
Language: | English |
Series: | International series in quantitative marketing ; 14 |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5082375 |
Other authors / contributors: | Green, Paul E. Wind, Yoram. |
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ISBN: | 1402075960 (alk. paper) |
Notes: | Book stemming from a conference held in May 2002. Includes bibliographical references and index. |
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