Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /
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| Imprint: | Boston : Kluwer Academic Publishers, c2004. |
|---|---|
| Description: | xiv, 346 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | International series in quantitative marketing ; 14 |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5082375 |
Table of Contents:
- Introduction: Paul Green and a Brief History of Marketing Research
- Part 1. Bayesian Approach
- 1.. When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green's Research
- Part 2. Multivariate Analysis
- 2.. Applications of Multivariate Latent Variable Models in Marketing
- Part 3. Multidimensional Scaling
- 3.. Multidimensional Scaling and Clustering in Marketing: Paul Green's Role
- Part 4. Enabling Technologies
- 4.. Market Research and the Rise of the Web: The Challenge
- Part 5. Conjoint Analysis
- 5.. Thirty Years of Conjoint Analysis: Reflections and Prospects
- 6.. Conjoint Analysis, Related Modeling, and Applications
- 7.. Buyer Choice Simulators, Optimizers, and Dynamic Models
- 8.. A 20+ Years' Retrospective on Choice Experiments
- 9.. Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database
- Part 6. Reflections
- 10.. The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist
- 11.. The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
- 12.. Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green's Career
- 13.. Continuing the Aldersonian Tradition
- Part 7. Future Challenges for Marketing Research
- 14.. Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice
