How to measure customer satisfaction /

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Bibliographic Details
Author / Creator:Hill, Nigel, 1952-
Edition:2nd ed.
Imprint:Aldershot, Hampshire, England ; Burlington, VT : Gower, c2003.
Description:viii, 151 p. : ill. ; 25 cm.
Language:English
Subject:
Format: E-Resource Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5118140
Hidden Bibliographic Details
Other authors / contributors:Brierley, John.
MacDougall, Rob.
ISBN:056608595X (pbk. : alk. paper)
Notes:Includes bibliographical references (p. [145]) and index.

MARC

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100 1 |a Hill, Nigel,  |d 1952-  |0 http://id.loc.gov/authorities/names/n96026262  |1 http://viaf.org/viaf/85279577 
245 1 0 |a How to measure customer satisfaction /  |c Nigel Hill, John Brierley, and Rob MacDougall. 
250 |a 2nd ed. 
260 |a Aldershot, Hampshire, England ;  |a Burlington, VT :  |b Gower,  |c c2003. 
300 |a viii, 151 p. :  |b ill. ;  |c 25 cm. 
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338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references (p. [145]) and index. 
505 0 0 |g 1.  |t Introduction --  |g 2.  |t Setting objectives and project planning --  |g 3.  |t Exploratory research --  |g 4.  |t Sampling --  |g 5.  |t Survey options --  |g 6.  |t Maximising response rates --  |g 7.  |t Questionnaire design --  |g 8.  |t Rating scales --  |g 9.  |t Introducing the survey --  |g 10.  |t Analysing the results --  |g 11.  |t Benchmarking and improving your performance --  |g 12.  |t The mirror survey --  |g 13.  |t Feedback --  |g 14.  |t The business case for customer satisfaction --  |g App. 1.  |t Self-completion questionnaire --  |g App. 2.  |t Telephone survey questionnaire --  |g App. 3.  |t Mirror survey questionnaire --  |g App. 4.  |t Satisfaction Benchmark --  |g App. 5.  |t Web links. 
650 0 |a Consumer satisfaction  |x Evaluation. 
650 7 |a Consumer satisfaction  |x Evaluation.  |2 fast  |0 http://id.worldcat.org/fast/fst00876404 
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700 1 |a MacDougall, Rob.  |0 http://id.loc.gov/authorities/names/n93049522  |1 http://viaf.org/viaf/63218968 
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927 |t Library of Congress classification  |a HF5415.335 .H553 2003  |l JRL  |c JRL-Gen  |e CONE  |b 65521422  |i 7659130