Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /

Saved in:
Bibliographic Details
Author / Creator:Calloway, Joe.
Imprint:Hoboken, N.J. : J. Wiley, c2003.
Description:xiv, 223 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5135211
Hidden Bibliographic Details
ISBN:0471274046
Notes:Includes index.

MARC

LEADER 00000cam a22000004a 4500
001 5135211
003 ICU
005 20050112150300.0
008 030204s2003 nju b 001 0 eng
010 |a  2003002423 
020 |a 0471274046 
040 |a DLC  |c DLC  |d DLC  |d OCoLC  |d OrLoB-B 
042 |a pcc 
050 0 0 |a HD62.15  |b .C34 2003 
082 0 0 |a 658.4/013  |2 21 
100 1 |a Calloway, Joe.  |0 http://id.loc.gov/authorities/names/n2003101676  |1 http://viaf.org/viaf/11687601 
245 1 0 |a Becoming a category of one :  |b how extraordinary companies transcend commodity and defy comparison /  |c Joe Calloway. 
260 |a Hoboken, N.J. :  |b J. Wiley,  |c c2003. 
300 |a xiv, 223 p. ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
500 |a Includes index. 
505 0 0 |g 1.  |t We Just Decided to Go --  |g 2.  |t Know Who You Are --  |g 3.  |t Success Means You Know What Used to Work --  |g 4.  |t The Commodity Trap --  |g 5.  |t Your Brand Is Everything --  |g 6.  |t The Three Rules --  |g 7.  |t The New Customer Reality --  |g 8.  |t Case Study - Tractor Supply Company --  |g 9.  |t The Heart of a Category of One Performer. 
650 0 |a Benchmarking (Management)  |0 http://id.loc.gov/authorities/subjects/sh93000548 
650 0 |a Corporate image.  |0 http://id.loc.gov/authorities/subjects/sh85032900 
650 0 |a Brand name products.  |0 http://id.loc.gov/authorities/subjects/sh85016403 
650 7 |a Benchmarking (Management)  |2 fast  |0 http://id.worldcat.org/fast/fst00830291 
650 7 |a Brand name products.  |2 fast  |0 http://id.worldcat.org/fast/fst00837883 
650 7 |a Corporate image.  |2 fast  |0 http://id.worldcat.org/fast/fst00879659 
901 |a ToCBNA 
903 |a HeVa 
035 |a (OCoLC)51607544 
929 |a cat 
999 f f |i 8568bcb1-2903-5ab1-a7a4-ab90007f5b4a  |s 208d09da-6579-55fb-90bd-6a412d6f9062 
928 |t Library of Congress classification  |a HD62.15 .C34 2003  |l JRL  |c JRL-Gen  |i 5075272 
927 |t Library of Congress classification  |a HD62.15 .C34 2003  |l JRL  |c JRL-Gen  |e RENE  |b 65666793  |i 7668571