Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /
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| Author / Creator: | Calloway, Joe. |
|---|---|
| Imprint: | Hoboken, N.J. : J. Wiley, c2003. |
| Description: | xiv, 223 p. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5135211 |
Table of Contents:
- Preface
- 1. We Just Decided to Go
- 2. Know Who You Are
- 3. Success Means You Know What Used to Work
- 4. The Commodity Trap
- 5. Your Brand Is Everything
- 6. The Three Rules
- 7. The New Customer Reality
- 8. Case Study--Tractor Supply Company
- 9. The Heart of a Category of One Performer
- Index
- About the Author
