Consumer behavior /

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Bibliographic Details
Author / Creator:Schiffman, Leon G.
Edition:2nd ed.
Imprint:Englewood Cliffs, N.J. : Prentice-Hall, c1983.
Description:xix, 615 p. : ill. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/532031
Hidden Bibliographic Details
Other authors / contributors:Kanuk, Leslie Lazar
ISBN:0131688804
Notes:Includes bibliographical references and index.
Description
Summary:With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Physical Description:xix, 615 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131688804