Consumer behavior /
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| Author / Creator: | Schiffman, Leon G. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Englewood Cliffs, N.J. : Prentice-Hall, c1983. |
| Description: | xix, 615 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/532031 |
Table of Contents:
- Part I. Introduction
- 1. Introduction: Diversity in the Marketplace
- 2. Consumer Research
- 3. Market Segmentation
- Part II. The Consumer As An Individual
- 4. Consumer Motivations
- 5. Personality and Consumer Behavior
- 6. Consumer Perception
- 7. Consumer Learning
- 8. Consumer Attitude Formation and Change
- 9. Communication and Consumer Behavior
- Part III. Consumers In Their Social And Cultural Settings
- 10. Reference Groups and Family Influences
- 11. Social Class and Consumer Behavior
- 12. The Influence of Culture on Consumer Behavior
- 13. Subcultures and Consumer Behavior
- 14. Cross-Cultural Consumer Behavior: An International Perspective
- Part IV. The Consumer's Decision Making Process
- 15. Consumer Influence and the Diffusion of Innovations
- 16. Consumer Decision Making
- Glossary
- Company Index
- Name Index
- Subject Index
- Credits