Retail management : a strategic approach /
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| Author / Creator: | Berman, Barry |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | New York : Macmillan ; London : Collier Macmillan, c1983. |
| Description: | xxvii, 660 p. : ill. (some col.) ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/532032 |
Table of Contents:
- Part 1. An Overview of Strategic Retail Management
- 1. An Introduction to Retailing
- 2. Building and Sustaining Relationships in Retailing
- 3. Strategic Planning in Retailing
- Part 2. Situation Analysis
- 4. Retail Institutions by Ownership
- 5. Retail Institutions by Store-Based Strategy Mix
- 6. Web, Nonstore-based, and Other Forms of Nontraditional Retailing
- Part 3. Targeting Customers and Gathering Information
- 7. Identifying and Understanding Consumers
- 8. Information Gathering and Processing in Retailing
- Part 4. Choosing a Store Location
- 9. Trading Area Analysis
- 10. Site Selection
- Part 5. Managing a Retail Business
- 11. Retail Organization and Human Resource Management
- 12. Operations Management: Financial Dimensions
- 13. Operations Management: Operational Dimensions
- Part 6. Merchandise Management and Pricing
- 14. Developing Merchandise Plans
- 15. Implementing Merchandise Plans
- 16. Financial Merchandise Management
- 17. Pricing in Retail
- Part 7. Communicating with the Customer
- 18. Establishing and Maintaining a Retail Image
- 19. Promotional Strategy
- Part 8. Putting It All Together
- 20. Integrating and Controlling the Retail Strategy