|
|
|
|
| LEADER |
00000pam a22000004a 4500 |
| 001 |
5529267 |
| 003 |
ICU |
| 005 |
20050810123300.0 |
| 008 |
040221s2005 nyua b 001 0 eng |
| 010 |
|
|
|a 2004004069
|
| 020 |
|
|
|a 0765613158 (cloth : alk. paper)
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|d NhCcYBP
|d UtOrBLW
|d OrLoB-B
|
| 042 |
|
|
|a pcc
|
| 050 |
0 |
0 |
|a HF6146.I58
|b A39 2005
|
| 082 |
0 |
0 |
|a 659.14/4
|2 22
|
| 245 |
0 |
0 |
|a Advertising, promotion, and new media /
|c edited by Marla R. Stafford, Ronald J. Faber.
|
| 260 |
|
|
|a Armonk, NY. :
|b M.E. Sharpe,
|c c2005.
|
| 300 |
|
|
|a xii, 380 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|t Preface : advertising, promotion, and the new media --
|g 1.
|t The interaction of traditional and new media /
|r John D. Leckenby --
|g 2.
|t The netvertising image : netvertising image communication model (NICM) and construct definition /
|r Barbara B. Stern, George M. Zinkhan and Morris B. Holbrook --
|g 3.
|t Intermedia effects for appropriate/inappropriate print and Internet stimuli /
|r Shelly Rodgers --
|g 4.
|t A survey of measures evaluating advertising effectiveness based on users' Web activity /
|r Subodh Bhat, Michael Bevans and Sanjit Sengupta --
|g 5.
|t Rethinking interactivity : what it means and why it may not always be beneficial /
|r Yuping Liu and L. J. Shrum --
|g 6.
|t Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity /
|r Sally J. McMillan and Jang-Sun Hwang --
|g 7.
|t Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence /
|r Hairong Li, Terry Daugherty and Frank Biocca --
|g 8.
|t Managing the power of curiosity for effective Web advertising strategies /
|r Satya Menon and Dilip Soman --
|g 9.
|t Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies /
|r Fuyuan Shen --
|g 10.
|t Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads /
|r Steven M. Edwards, Hairong Li and Joo-Hyun Lee --
|g 11.
|t Category-based selection of online affiliates /
|r Purushottam Papatla and Amit Bhatnagar --
|g 12.
|t Mobile advertising : a research agenda /
|r Virginia Rodriguez Perlado and Patrick Barwise --
|g 13.
|t Mobile promotional communication and machine persuasion : a new paradigm for source effects? /
|r Thomas F. Stafford --
|g 14.
|t Brand recall in the advergaming environment : a cross-country comparison /
|r Monica D. Hernandez, Michael S. Minor, Jaebeom Suh, Sindy Chapa and Jose A. Salas --
|g 15.
|t Advergame playing motivations and effectiveness : a "uses and gratifications" perspective /
|r Seounmi Youn and Mira Lee --
|g 16.
|t The future of consumer decision making in the age of new media promotions and advertising /
|r Ronald J. Faber and Marla Royne Stafford.
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
0 |
|a Interactive multimedia.
|0 http://id.loc.gov/authorities/subjects/sh90004922
|
| 650 |
|
0 |
|a Interactive marketing.
|0 http://id.loc.gov/authorities/subjects/sh95002541
|
| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
| 650 |
|
7 |
|a Interactive marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00975994
|
| 650 |
|
7 |
|a Interactive multimedia.
|2 fast
|0 http://id.worldcat.org/fast/fst00975995
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00977220
|
| 655 |
|
7 |
|a Interactive multimedia.
|2 fast
|0 http://id.worldcat.org/fast/fst01423790
|
| 700 |
1 |
|
|a Stafford, Marla R.,
|d 1960-
|0 http://id.loc.gov/authorities/names/n2004010212
|1 http://viaf.org/viaf/207124654
|
| 700 |
1 |
|
|a Faber, Ronald J.,
|d 1948-
|0 http://id.loc.gov/authorities/names/n87145590
|1 http://viaf.org/viaf/45816211
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)54503599
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 01fb8c7c-0b4a-5a55-8aca-ce0f4dafd55d
|s 81fc00f8-4170-55cd-8637-2eb12db52eac
|
| 928 |
|
|
|t Library of Congress classification
|a HF6146.I58 A39 2005
|l JRL
|c JRL-Gen
|i 4829009
|
| 927 |
|
|
|t Library of Congress classification
|a HF6146.I58 A39 2005
|l JRL
|c JRL-Gen
|e CARL
|b 69616328
|i 7778856
|
