Nihon-gata māketingu no kakushin /
日本型マ-ケティングの革新 /
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Author / Creator: | Ikeo, Kyōichi, 1950- 池尾恭一, 1950- |
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Edition: | Shohan. 初版. |
Imprint: | Tōkyō : Yūhikaku, 1999. 東京 : 有斐閣, 1999. |
Description: | xi, 264 p. : ill. ; 20 cm. |
Language: | Japanese |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5530825 |
ISBN: | 4641160694 |
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Notes: | Includes bibliographical references (p. 253-257) and index. |
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